"Hawtai Motor, Entire Heart Service"
1. Interpretation of brand services:
◆Entire heart: Hawtai blends customer services into its corporate culture, turns staff's entrepreneurship, sense of responsibility, awareness of civilization and devotion into the mind of serving customers to create substantial income for customers.
◆Services: Hawtai turns passive services into voluntary care, blends customer care into the full process from product development, manufacturing, marketing to after-sales services, to give customers feelings beyond expectation, thus boosting their loyalty to Hawtai brand.
2. "One-to-one" wholehearted services
Hawtai's sales service providers offer customers all new one-to-one service. During sales, they designate a responsible service consultant to each customer. Within three days after sales, a service provider or a cooperative service station closest to the customer will designate a responsible service consultant to the customer. The consultant will be responsible for offering the customer all-round after-sales services (after-sales care and follow-up, maintenance reminding and maintenance, repair, rescue, post-repair follow-up, etc.) The customer does not have to contact many staff of the service station but needs only to tell all his requirements to the service consultant, and the consultant will forward problems to the corresponding department and staff for solution.
3. "1-3-5" wholehearted care
◆1--1 work standard: OEC
◆3--3-level customer files: sellers establish basic customer files; service providers establish customer service files; and the after-sales service management center collects customer files and establishes overall customer files.
◆5--5 follow-up services: a responsible service consultant; a letter of thanks; a greeting call; a telephone appointment; a copy of corporate publicity materials.
4. Communication slogan: Wholehearted and sincere service