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Hawtai Motor Tianjin Base Grandly Opened

Data:2014-05-28 12:21:00 Views:

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On May 28, Hawtai Motor Tianjin Base has ushered its opening ceremony themed "Pooling Global Wisdom, Making Hawtai Glory" in Tianjin Binhai New Area. More than 800 people including leaders of Tianjin municipal party committee, industry experts, Hawtai partners and media participated in the ceremony, and witnessed the rollout of Hawtai Brand New Santa Fe -- the first SUV from the Tianjin Base.

 

Industrial Cluster Targeting Global Market

With a planned investment of 8.6 billion yuan, the base covers a floor area of 1,129 mu and aims to produce 450,000 vehicles a year. As planned, the project will include the following functions: headquarters operation, vehicle production, the development, test and trial production of vehicles and parts, sales, procurement and logistics, and the development of new energy vehicles. The opening ceremony marked the Phase I project, including pressing, welding, coating and assembly workshops.

The base sits just inside Tianjin Binhai Hi-tech Industrial Development Area. Binhai New Area is located in the central area of Bohai Economic Rim, and enjoys unique geographical advantages. It is an important portal for northern China to open up, and the largest international shipping center and logistics center in the north.

The base, when put into operation, will on the one hand bring direct economic and social benefits to Tianjin by improving its industrial strength, driving local growth and creating more jobs. On the other hand, it will lay a solid foundation for Hawtai to go global and realize goals.

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International Production Base Supported by Advanced Technologies

Hawtai Motor Tianjin Base has introduced several automatic production lines and detection equipment from Germany, America and Japan. This provides Hawtai with enormous advantages ahead of its domestic peers, and a leadership in international car making.

The assembly workshop includes glue robot system from Japan and detection lines from Fori Automation in the United States. The application of manipulators in multiple stations has ensured stable production quality, increased productivity per worker, and effectively reduced work load.

The pressing workshop boasts five large production lines. Two press lines are introduced from Germany and equipped with automatic conveyor system, making possible automatic production of major vehicle parts. An automatic high-speed shearing line is imported from Erfurt as it is. The shearing line can realize automatic cleaning and oiling, and servo pendulum shearing. It may also produce various special-shaped sheets as required, largely increasing sheet availability and reducing vehicle cost. A high-speed multi-station press and an automatic high-speed press from Schuler Weingarten also contribute to a drastic increase in production efficiency.

To meet growing requirements on environmental protection, the painting workshop adopts the most advanced rotor concentration system from Germany, and realizes zero emission of waste painting gas. The welding workshop includes a main welder with skid conveyor, a supporting welder with shuttle system and a car conveying line, as well as a centralized exhaust emission system.

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Popular Models Guided by Modern Consumption Ideas

The Tianjin base boasts leading industrial clusters for automobile accessories, modern production lines and professional technicians. Thanks to the strength, Hawtai Brand New Santa Fe which came out together with the base gives a fresh feeling. It not only rivals joint venture brands in quality standards, but brings urban SUV to a new level. Ultimately, consumers can get true enjoyment in visual and driving experience.

Brand New Santa Fe carries the new design of five-spoke fork rims, and a convenient luggage rack well blended into the body. Dynamic side profile and shoulderline connects smoothly. Besides bionic eagle eye headlamps, it designs split headlights on full beam and dipped headlights. The internal lamp boxes consist of double circles and are decorated with a set of daytime running LED lamps. LED lamps are also available inside the car. Refreshing Interior Design The double-barrel dashboard stretches to sides just like a flying bird, and stands out more clearly against its blue background light. The light, together with ambient lights creates a tranquil environment. Yacht console, ergonomic seats and large spacious rooms together secure a wonderful experience.

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A New Voyage Fuelled with Core Competitiveness

Hawtai has developed differentiation advantages as it catches up with world-class leaders in power assemblies like clean diesel engines and automatic transmission. In these two years, Hawtai has quickened the pace in overseas expansion, and is gaining popularity in more and more overseas markets. Given increasing orders of vehicles and parts export, Hawtai cries for a production base which can meet both production and export demands.

The base is no doubt a milestone in the history of Hawtai Motor. It lays a solid foundation for Hawtai to advance its globalization strategy, and further completes its overall industrial layout -- Shandong Rongcheng Base for vehicle production, Inner Mongolia Ordos Base for the production of power assembly, and Tianjin Base for export. Hawtai Motor will eventually embark on a great voyage in the global automobile market.