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Hawtai Brand New Santa Fe Shines in Auto Guangzhou

Data:2016-11-22 16:17:00 Views:

The Auto Guangzhou 2016 has swept all automobile media in the past few days. This biggest car gala by the end of 2016 has attracted numerous car manufacturers at home and abroad.

Hawtai Motor launched China's first SUV in history, and continues to bring a star line up at the show. Flagship Brand New Santa Fe with two models (1.5T gasoline tiptronic noble and 1.5T gasoline manual comfort) are launched to satisfy consumers desiring for SUVs below RMB 100,000.

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Excellent Performance and Reputation Amaze the Market

The youths have long been huge fans of SUV for its space, comfort, and trafficability, and the category is booming. Identifying the trend, all manufacturers have expanded their production lines to launch SUV models, hoping to grasp the opportunity despite cut-throat competition.

Since hitting the market in 2014, the Brand New Santa Fe has been popular with a good sales thanks to outstanding performance and affordable price. To meet the differentiated demand of potential and target consumers, Hawtai thorough studies existing models and introduces two new members to the family: 1.5T gasoline tiptronic noble and 1.5T gasoline manual comfort at Auto Guangzhou. The two new models have upgraded performance and functions for rich SUV driving and riding experience.

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Brand New Santa Fe Noble Model for Maximum Luxury

The 1.5T gasoline tiptronic noble version is well-equipped with smart technologies and fashion elements for maximum luxury. Outside is a proud shield-type front and sporty body design, along with auto wiper and auto anti-glare inside rear-view mirror. Power driver seat with heating and 6-way adjustment and 4-way adjustable power co-pilot seat make Brand New Santa Fe a competent rival with mid- and high-end SUVs of joint venture brands. Compared to 6-speaker in the past, a 12-speaker audio-visual entertainment system offers 3D music effect, and consumers can have theatre-like experience on the road.

The new model also present a number of considerate functions like constant-speed cruise (shortcut key in the steering wheel), auto bi-zone air conditioners and pollen filter. Family-like care is created for both driver and passengers. Overall security is upgraded with protections like lane departure warning (LDW) and six air bags. Driver and passengers now can have worry-free experience in the vehicle.

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Special Offer with Cost-effective Comfort Version

At the Auto China held at the beginning of 2016, Hawtai launched its price marketing strategy. Brand New Santa Fe offers an 8,000 yuan cut for manual models and 10,000 yuan cut for automatic transmission. Recommended retail prices for more than 9,000 parts are also brought down with an average decrease of 35%. Prices of some key parts are even cut half. Consumers are excited to hear the news, and the market is inspired.

The strategy is brought further at Auto Guangzhou by Hawtai. The 1.5T gasoline manual transmission comfort version is developed to meet differentiated demand. An attractive RMB 71,800 price with a 1.5T engine that qualifies for halving car purchase tax makes it the best cost-effective SUV and the reputation as "King of Independent-Brand SUV in China". Powerful performance and lowest ever price easily grasp the share of RMB 70,000 level market for the Brand New Santa Fe.

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The rise of the two models marks the maturation of Brand New Santa Fe production lines, and adds new vigor and vitality to China's independent-brand SUV market. An attractive price from RMB 71,800 to 108,800 will lure more consumers to try and experience the amazing SUVs presented by Hawtai. In the future, Hawtai will continue to be committed to meeting consumers' demand. By playing its advantages in core technologies and enriching production lines, Hawtai will create a beautiful tomorrow for independent car brands.

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