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Science and technology lead, innovation-driven, being the practitioner of China

Data:2017-04-19 16:07:00 Views:

— — HAWTAI MOTOR appeared at Shanghai Auto Show with new products

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The official opening of the 17th Shanghai International Automobile Industry Exhibition was on 19th June, 2017. At this Shanghai Auto Show, HAWTAI MOTOR once again joined hands with SG Automotive Group and created top class deluxe new products to the starting lineup. Besides, on this Auto Show, the “walking into HAWTAI MOTOR, experiencing low-carbon travel” series news and events also have formally launched. HAWTAI MOTOR, who is exploring the “China’s manufacturing powerhouse” strategy, focuses on the enterprise’s future development layout as well as points out a new direction for the development of domestic independent automobile brand.

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[Mr. Wang Xiangyin, president of HAWTAI MOTOR, addressed the topic of “science and technology lead, innovation-driven, being the practitioner of China’s manufacturing powerhouse dream”]

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[Mr. Ni Wenming, vice president of HAWTAI Motor group and dean of engineering research institute, and Mr. Qin Feng, deputy general manager of HAWTAI SG pickup truck business unit unveiled Huanghai N3 Pickup truck]

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[Mr. Fang Yishi, vice president of HAWTAI Motor group and general manager of marketing company, and Dr. Ahmed, general manager of HAWTAI Motor group middle east company, unveiled Lusheng WS 55]

 

Creating Shanghai high-end R&D bases, improving the products’ creativity by new technologies 

The 2017 Shanghai International Auto Show got the world’s attention again on Shanghai, the international high-end manufacturing gathering place. Not long before, the new site of HAWTAI MOTOR (Shanghai) research institute also has been founded officially at Shanghai Caohejing development area. Relying on the advantageous automobile industry clusters of Shanghai and the surrounding area as well as many resource advantages of talents, internationalization, resources, parts and design etc, HAWTAI MOTOR (Shanghai) research institute will also be HAWTAI MOTOR’s important position to start high-end product R&D, improve the manufacturing ability and practice the China’s manufacturing powerhouse dream.

As one of the three core design institutes, HAWTAI MOTOR (Shanghai) research institute targets on the new platform series products, hybrid automobile products, as well as new technologies and forward-looking technologies. It holds an important position in developing the new technologies of the new platform series products, lightweight technology and hybrid technology etc. Comparing with the excellent product platforms and advanced technologies of German series, Shanghai research institute takes “developing competitive automobile products independently to meet customer demands” as its duty, and vigorously develops hybrid models to achieve the best match of a low-carbon and cost, as well as makes the future development trend of intellectualization, network interconnection, lightweight and electromotion by relying on the application of innovative technology on products.

Through the application of “new material, new process, new technology”, HAWTAI MOTOR (Shanghai) research institute will cooperate with domestic and international scientific research institutes to conduct a wide range of technical exchanges. They will commit to overall upgrade the controllability, reliability and safety of finished vehicles, lower fuel consumption, and reduce emissions. It is expected that the weight of finished vehicles will be reduced by 20% in 2020, and the overall target will be 40% in 2030. The first new products of Shanghai research institute high-end R&D platform will also be delivered to markets in early 2020. The subsequent series of products will continue to put on markets. In the second half of 2022, more than 10 types of traditional energy vehicles and new energy vehicles from 4 series of the new platform will be all developed and delivered to markets.

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Launching new series of products with SG, starting annual event through Auto Show 

As the biennial global automobile industry event, the Auto Show attracted numerous domestic and international well-known automobile enterprises to participate actively. As a high-end independent automobile brand of China, HAWTAI MOTOR always owns a strong brand influence and good market reputation. From Santa Fe WX35, Santa Fe WX70 and Lusheng WS55 to flagship models XEV260 and iEV230 of HAWTAI new energy to SG Huanghai pickup truck N2 and N3, HAWTAI MOTOR not only show the high quality of new product series, but also redefine the new standard of domestic independent automobile markets’ development.

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Santa Fe WX35 is a stylish urban smart SUV for young people, including highlights of appearance, power, safety, intelligent technology and large space etc, which is the best choice for rational vehicle purchase groups; Lusheng WS55 has added some personalized elements based on the high-end and elegance of original family car model. The shark mouth typed front grille and the angel eye typed headlamp make a perfect match. The length of the finished vehicle is over 4.77m with an international leading 1.5T turbocharged engine, which is a truly international high quality and performance mid-level car.

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The Huanghai N3 pickup truck released by SG Automotive group is a revolutionary product for people’s urgent demands on high-end big pickup trucks. It upgraded the quintessence of real European and American high-end big pickup trucks in appearance, strengthened the high above experience of pickup truck culture in technology, and fully reflected the demands of high-end luxury SUV on configuration. 

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The Santa Fe WX70, which will be delivered to market in the middle of this year, also appeared. As the high-end product of Santa Fe brand, this model is equipped with high-end configuration of 10.4 inch deluxe smart internet control panel, leather multi-function steering wheel, panoramic sunroof, cruise control, keyless entry and start-stop system etc. It is really worth waiting for the perfect match of intelligent comfortability and exquisite luxury.

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From “urban intelligent SUV” to “international quality and high performance intermediate” to “strong power pickup truck”, HAWTAI MOTOR will rely on the new developing strategy of “science and technology lead, innovation-driven”. It digs deeply into the product line layout of multiple traditional vehilce areas, which inputs more fresh blood for domestic independent automobile markets.

In addition, HAWTAI new energy takes the lead in the field of pure electric vehicles. The first domestic pure electric SUV XEV260 leads a new way of future green travel with 266km ultra long battery life. The pure electric family car iEV230 is a truly national electric vehicle, which is externally and internally cultivated with a smooth running of 230km. There were also new energy battery packs and charging piles on show at the Shanghai Auto Show, which has shown HAWTAI MOTOR’s efforts in new energy core technologies, automobile aftermarkets, ecological service and other support business.

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With the shocking appearance of many new models, the “walking into HAWTAI MOTOR, experiencing low-carbon travel” series news and events which is hosted by Xinhua Auto and organized by HAWTAI MOTOR is also officially launched through Shanghai Auto Show. The annual core event of China automobile culture targets on exploring “China manufacturing powerhouse strategy”. Walking all-around HAWTAI MOTOR and exploring the craftsman spirit in China automobile manufacturing to make more people know HAWTAI MOTOR. Through a series of influential activities, HAWTAI MOTOR will show us how to be a pioneer and practitioner of China manufacturing powerhouse dream with the guidance of “science and technology lead, innovition-driven” developing strategy.

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[The “walking into HAWTAI MOTOR, experiencing low-carbon travel” series news and events was officially launched, which was hosted by Xinhua net automobile channel and was organized by HAWTAI MOTOR]

 

Science and technology lead, innovation-driven, exploring “China manufacturing powerhouse dream”

For further clarifying the missions and responsibilities of enterprises under the background of “Made in China 2015”, Wang Xiangyin, president of HAWTAI MOTOR, made deep explanations and interpretations on “science and technology lead, innovation-driven” development strategy.

Science and technology are the primary productive forces, which also play an important role in enterprise’s sustainable development. As the earliest independent brand automobile enterprise of introducing and producing SUV, HAWTAI MOTOR is the only domestic automobile enterprise that owns several independent intellectual properties of gasoline and diesel engines and 6AT automatic gearbox etc. In the meantime, HAWTAI new energy, as the first pure electric SUV’s birthplace, still owns the core independent intellectual property in “three electrics”. In the future, the technology R&D of HAWTAI MOTOR focuses on continuing study new energy automobile field. The whole group all focus on the rapid development of new energy business.

While led by science and technology, HAWTAI MOTOR will upgrade innovation drive and transform by focusing on five dimensions of strategy, management, R&D, manufacture and marketing. In strategy, after controlling SG MOTOR, HAWTAI MOTOR has became a full quality production enterprise of all series automobile products and axle products of traditional energy and new energy car, SUV, cargo van, special vehicle, autobus, omnibus and bus etc; in management, HAWTAI MOTOR has successfully implemented the model of “headquarter + business unit”, and established modern enterprise management system. The system innovation leads technology innovation, which boosts the enhancement of enterprise ability; in R&D, HAWTAI MOTOR will conduct technology innovation of products based on the “1+3+3” global R&D layout system; meanwhile, in order to further upgrade the production and manufacturing level, HAWTAI MOTOR has arranged 14 advanced digital production and manufacturing bases nationwide to overall satisfy the multiple demands of finished vehicles and core parts from traditional manufacturing to intelligent manufacturing; finally, in the terminal marketing, HAWTAI MOTOR will build five distribution networks in the world. Each network cooperates with each other to help the development of market business, so as to achieve the goal of 500,000 vehicle sales in 2020.

The strategy of “science and technology lead, innovation-driven” is the core principle of HAWTAI MOTOR to overall achieve the strategic target in 2020, and is also the basic policy of deeply practicing China’s manufacturing powerhouse dream. In the future, HAWTAI MOTOR will take serving the country through industry as its own duty, always adhere to the demands of users, and strive to practice China’s manufacturing powerhouse dream!

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[Mr. Wang Xiangyin, president of HAWTAI MOTOR, and Mr. ALEXEY, general manager of HAWTAI MOTOR Russia company unveiled the new product of Santa Fe WX35, group photo of leaders of HAWTAI MOTOR]