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Both of Chinese and Russian leaders witness the signature ceremony of the cooper

Data:2014-05-21 16:07:00 Views:

At the CICA,as the only invited Chinese own car  brand, with the common witness of Chinese Chairman Xi Jinpin and Russian President Putin, Hawtai has entered into a cooperation agreement with DERWAYS worth USD 1.1 B. According to the agreement, DERWAYS in the form of KD produces cars for Hawtai’s Russian sales company and cooperates with Hawtai Motor to build a Hawtai’s Russian production base. As a rising star in the global auto industry, Hawtai is able to grasp the situation in the global automotive industry in the short term and become a vital force on behalf of the Chinese auto industry. This is inseparable from its development strategy of always sticking to technology priorities and also an important reason for the high recognition by CICA on Hawtai. 

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Hawtai Motor’s Chairman Zhang Xiugen Shakes Hands with  DERWAYS’ Vice President Romanoff A.A.

This CICA were chaired by China and attended by state leaders and governmental officials of 46 countries including Russia, Afghanistan, Azerbaijan, Iran, Kazakhstan and some other countries including Secretary General of the UN as a high-level summit to enhance the cooperation and trust among countries in Asia. CICA and APEC to be held in October should be regarded as home-court diplomacy of China in 2015 and also key events for Chinese diplomacy this year. 

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CICA Sino - Russian Business Cooperation Signing Ceremony

 

Hawtai Motor shows strength over night and enters into Russian market

In Russia, a country across Europe and Asia, the automotive market development has great potential. It is expected that by 2015, the Russian market car production and sales will be second only to the United States and China, becoming the third largest car consumer and undoubtedly another highland of global auto business competition. So, how should Hawtai Motor stand firm in the Russian market and stand out? Hawtai Motor Group Director Zhang Hongliang told reporter: “As far as we know, the Russian people prefer SUV and China -made SUV products get more and more popular in the Russian market  with rising sales. The Santa Fe and Traka we introduced from Hyundai previously are world-renowned flagship models. Once   Hawtai Motor’s Russian production base is built, we will truly fully realize the localized operation. Plus our strong advantages in resource integration, we have enough confidence in fighting with worldwide car brands in the Russian market.”

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Through 14 years of continuous investment, accumulation and innovation,  now Hawtai Motor has formed four core competitiveness: a leading powertrain system, a high-end manufacturing system, a powertrain and vehicle integration technology, a rich product platform system; Hawtai Motor is also China’s first car marker establishing overseas production bases through the technical output rather than only KD spare parts assembly. This fully shows the Hawtai Motor’s strength in the automotive core technology and is the most important advantage for Russian market. 

6AT transmission technology independently developed by Hawtai Motor was originated from the world-renowned transmission manufacturer Germany ZF (ZF Group) by using the world’s leading “intelligent electronic control gear technology” and “electro-hydraulic control unit technology” wit high transmission efficiency and less fuel Consumption of small, suitable for four-wheel models. 

As we all know, AT automatic transmission technology is the world’s most automatic and stable mainstream application technology of transmission feid. Most of car brands including Mercedes-Benz, BMW and Toyota are using AT transmission technology, but the core technology is mainly under the control of Germany ZF and Japanese Aisin. Hawtai Motor made innovation based on German ZF technology and applied for a number of patents so as to fill the many gaps in domestic automatic transmission field. At the same time, through independent research and design of the unique control strategy and calibration technology, the 6AT transmission which was able to only carry diesel engine in the past, new can successful be carried on the gasoline engine on the premise of effectively ensuring vehicle comfort and fuel economy. These world’s leading technological achievements are Hawtai Motor’s unparalleled advantages in the international market. 

 

Hawtai Motor makes breakthrough and stand out by localized operation 

Different from the Western old car brands with a history of decades or even over hundred years, for all Chinese auto companies at the start in the Russian market no doubt everything will from scratch. With more than a decade of professional SUV manufacturing experience, Hawtai Motor, gradually began to understand and entered the Russian auto market since 2012. Although it was late compared to other independent car, the local competitive situation forced Hawtai Motor to race against time. In a short period, the initial completion of the market research, channel construction, brand building, localization strategy planning and other preparatory works have been completed. By 2013, Hawtai Motor has incorporated a Hawtai car sales company in Russia and has set up 84 Hawtai Motor 4S stores in 71 cities all over Russia to allow more Russian consumers to feel the charm of Hawtai SUV. Today, Hawtai Santa Fe, Pollyg has passed EU ECE and Russia GOST certifications and received OTTC certificate which allow the cars to be exported to the Russian market.

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Hawtai Motor’ Director Zhang Hongliang appears at CICA China-Russia Business Cooperation Signature Ceremony  

In order to avoid the problem of over high cost of Chinese car prices in expanding overseas markets, Hawtai Motor will set a strategy to truly realize the localization of the Russian market from the beginning. To find a trusted local partner, the integration of local advantages of resources has always been Hawtai Motor’s strengths. The cooperation with Russian well-known car manufacturer DERWAYS is a necessary measure for Hawtai Motor to achieve the necessary vehicle sales as soon as possible in the early completion of the channel network construction. At the same time, Hawtai Motor will be located in the East Coast of the Cherkessk of the east coast of Black to establish Hawtai’s Russia DERWAYS car production base. The base mainly produce SUVs, cars and pickups with planned capacity of 45,000 units in Phase I and 100,000 units after Phase II.   

In addition, Hawtai’s capacity in the production and sales and post-market maintenance services and financial leasing and other sectors will bring Russia more direct economic benefits and social benefits. In terms of economic efficiency, Hawtai’s technology and capital investment will increase local taxes and stimulate local economic growth. In terms of social benefits, Hawtai can create more job opportunities to enhance local industrial competitiveness and human resource development.

In addition to the opportunity for Hawtai Motor to show their own brand image and business strength, the CICA debut of Hawtai Motor is also an indication that the young and fearless Chinese car makers will firmly grasp this rare development opportunity to lay a solid foundation for the march into a broader global market.