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HAWTAI New Santa Fe Won Most Popular SUV Award for the Year

Data:2014-12-12 16:02:00 Views:

December 12 saw the AUTOFREE Awarding Ceremony of Auto for 2014, which was hosted by AUTOFREE and supported by TONGJI University, School of Automotive Studies, Shanghai Institute of Technology and 100 mainstream media in China. The award recipients were selected by expert panel, media panel and online judge panel, giving it the greatest fairness and authority. The media panel consists of senior editors of 100 mainstream media. The online judge panel is composed of portals, video websites and official WeChat and Weibo accounts that have great influence and credibiilty. HAWTAI New Santa Fe, which was launched in Guangzhou Auto Show, won the Most Popular SUV Award for 2014 because of its great popularity and excellent performance. It represents the peak moment of China SUV models. 

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The Judge Panel believed that New Santa Fe, as a stylish urban SUV model with wonderful performance, represents the peak devlepment of China SUV models seen in the market. Since making debut in Beijing Auto Show, New Santa Fe has caputred great attention from the industry and consumers. After it was launched into the market, the model kept improving its popularity, living up to expectations by winning the Most Popular SUV Award for 2014. 

According to Mr. LI Feng, General Manager of HAWTAI Motor Sales Co., Ltd., the award represents recognization from the industry and consumers of the technical route taken by HAWTAI Motor, which will continue to provide first-class products and meet the consumers’ needs for better product quality. 

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It is known that New Santa Fe is a global model that integrates the best resources of HAWTAI in the world. The successful appearance, advanced engine and international control provide new benchmark for segmented SUV markets these days. In appearance, the New Santa Fe adopts the pioneering design philosophy of zero-shaped surface modeling, which has dynamic, fashionable and concise appearance and brings the brand-new visual feeling for consumers. Trimmings in the New Santa Fe are designed by world-class luxury-brand suppliers. The yacht-styled console design and dual-cylinder dashboard produce great sense of high tech, perfectly combining tech and personality. HAWTAI also establishes partnership with the world-famous Mira, a company based in UK, to use world-top NVH technology for the purpose of alignment, making it match the performance of many luxury models. In terms of safety, New Santa Fe adopts the holistic and top safety design, which is equipped with ESP/ESC + TCS, the high-strength anti-collision steel beam, dual front airbags, side airbags in the front and side curtain airbag, intelligent 360-degree panoramic parking, button start and tire pressure monitoring. The New Santa Fe is also equipped with double-T power, having advantages in robust power, fuel economy and environmental protection, thus fully representing the standard of high-performance and stylish city SUV.