On July 4, 2013, the press conference for strategic cooperation between Hawtai Motor and Beijing Fcguoan took place at Fcguoan Club, Beijing Workers' Stadium, raising the curtain of Hawtai-Fcguoan cooperation. At the conference, Fcguoan's new jersey imprinted with "Hawtai" was also unveiled, implying that Fcguoan will compete in the jersey in the future.
At the press conference, Hawtai Chairman Zhang Hongliang said, Hawtai has developed for a dozen years and went through a process from imitation and introduction of foreign models to gradual mastery of core technologies. To date, Hawtai has owned two core technologies: clean diesel engine and ZF four & six-shift automatic transmissions. He thought it is the right time for Hawtai to intensify brand building to make more people know the private independent enterprise working hard silently. The cooperation with Guoan is exactly a major move of Hawtai's brand building.
As a national auto brand, Hawtai should not only build quality vehicles, but also voluntarily undertake its heavy duty as a social nucleus, which is the foundation for brand building and the value of enterprise existence, Zhang added.